Digipak Booklet.

Digipak booklet

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Our ideas in relation to Andrew Goodwins theory

Genre Characteristics

The genre of our music video is an alternative rock song. Usually in such videos there are plenty of shots involving the band playing. We aim to follow this with plenty of shots of the band playing intertwined with extreme close ups of the band playing their instruments. We aim to also include plenty of meat shots of the singer, as this is also a part of the band shots convention. Usually in songs like this a lot of the lyrics are not taken seriously and made fun of, so we have decided to take certain lyrics and play around them. We will try to make them seem funny and have a different meaning.

Relationship between lyrics and visuals

In our video the lyrics will be represented with a literal meaning, whether it be funny or serious. For example when the lyric “It’s always cloudy” we have a shot that shows a load of clouds in the sky. We aim to provide a narrative structure of two people having a fight and realising that it wasn’t right to break up. We aim to tie it together with shots that are funny and break up the serious narrative strands. This relationship will continue for the entire length of the video.

Relationship between music and visuals

For the most part or video will be made up of ordinary cuts. However at certain points the cuts will be timed with the music due to certain sections having a lot of drum beats which are easy to sync the music too. However these parts will not have any parts of the narrative, they will instead contain a lot of shots of the band. The pace of these sections is of medium pace and will last approximately a second in length. All this should create another relationship between the music and the video.

Need to sell artist

During the video we aim to have a great deal of meat shots of the band, but mostly the lead singer. This is because it is usually a convention if music videos. It is commonly associated with selling the song. This can be shown with female singers in bands, they tend to be put on adverts and album covers in front of everyone else to appeal to a more male audience along with those that like the band. However this is rarely seen, as female singers are rare in rock bands. It also helps people to make the link between the singer and the actual band themselves.

Voyeurism

We have planned a few shots to show voyeurism such as people stood in private, having an argument. These things are not usually seen by people other than those involved, this then gives an idea of voyeurism as we are seeing a part of there lives not many others would. We did this to add to the narrative and give the audience an idea that they are looking into people’s personal lives. Our music video is aimed at teenagers so we will try and add voyeuristic things suitable for this age range.

Intertextuality

For this we are keeping our band as all male so as to be like Fall Out Boy, due to them being all males. We may or may not use similar dress style to Fall Out Boy, depending on if we manage to find a few pairs of similar clothing.

Shooting Schedule

Treatment Sheet

Treatment Sheet

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Audience Profile Analysis

Q1 What type of lighting do you expect to see in a rock music video?

Q2. Would you expect to see a lot of shots of the band in the video of this genre?

Yes=11 No=9

Q3 What would you prefer to see in a music video of this genre?

-Amplification

-Disjunction

-Illustrative

Q4 Do you expect to see plenty of close ups of the lead singer?

Yes=15

No=5

Q5 What sort of camera shots do you expect to see?

Q6 What clothing do you expect to see?

Q7 Do you expect to see a lot of cutting between the band and other things in this genre?

Yes= 11

No= 9

Q8 How old are you?

17-19=18

20+=2

Q9 What gender are you?

Male=12

Female=8

Genre Conventions

Characteristics:

Alt-rock through much of its history its rejection of the commercialism of mainstream culture had been its defining tribute. The Lyrics in alt-rock songs tend to contain topics of social concern such as depression, drug use and environmentalism; this is not the case for all alt-rock songs though. There is no set musical style for alt-rock but in 1989 The New York Times stated that the genre is “guitar music first of all with guitars that blast out power chords, pick out chiming riffs, buzz with fuzztone and squeal in feedback.

History:

Alternative rock started in the 1980’s when a majority of groups around that time signed to independent record labels, this represented a major break from the futuristic, hyper post punk years of that time. During the 1980’s alt-rock was mainly an underground phenomena. Even though it was considered an underground phenomena occasionally a song would surface and become a commercial hit or would receive praise from mainstream publications such as the Rolling Stone magazine. The underground Alt-rock bands built followings by touring constantly and by performing gigs and releasing many low budget albums. Over the years the Alt-rock bands of old had cemented the groundwork for future Alternative bands making them popular and successful. British alt-rock was different from alt-rock in America as it had a more pop orientated focus. Not many Alt-rock bands from Britain were big hits in the States but through British radio in the 80's gained exposure in Britain and so were successful over here to.

Conventions:

In alt-rock videos there is usually a narrative within the video that either tells a story that follows the lyrics of the song or the story will completely ignore the lyrics and be something random or something that still holds a meaning behind them but not necessarily what the lyrics have to say. As well as the narrative there is also a live a performance of the song by the band lip syncing and playing their instruments. The videos always have many cuts between the actual performance of the song to the narrative which usually stars the band as either portraying themselves or fictional characters.

Below is an example of a Alt-rock video performed by the band Fall Out Boy.

Here we can see a few of the conventions that I have talked about, One such conventions is that there is a performance of the song by the band in the video. Another convention is that the lyrics and the video itself have a meaning, some of the lyrics when put with the video are a way of telling their fans that things change but people don't, this was done as may fans were angry with the band changing from alt-rock/punk rock to a more pop-punk/pop rock band so the video was made to say that yes they had changed genre but they themselves had not changed and that the fans shouldn't be angry with them for changing.

Lyrics Breakdown of “Thanks for the memories” by Fall Out Boy

Key

Green - The time in which the line starts.

Red - The time the line finishes.

Orange - How long the line plays for.

(0:08) I’m gonna make it bend and break (0:10) (2 seconds)

(0:10) (It sent you to me without wings) (0:12) (2 seconds)

(0:11) Say a prayer but let the good times roll (0:14) (3 seconds)

(0:15) In case God doesn’t show (0:18) (3 seconds)

(0:18) (Let the good times roll, good times roll) (0:21) (3 seconds)

(0:20) And I want these words to make things right (0:23) (3 seconds)

(0:23) But it’s the wrongs that make the words come to life (0:27) (4 seconds)

(0:28) “Who does he think he is?” (0:29) (1 second)

(0:29) If that’s the worst you got, better put your fingers back to the keys (0:33) (4 seconds)

(0:33) One night and one more time (0:35) (2 seconds)

(0:36) Thanks for the memories (0:37) (1 second)

(0:38) Even though they weren’t so great (0:39) (1 second)

(0:40) “He tastes like you only sweeter” (0:44) (4 seconds)

(0:45) One night yeah and one more time (0:48) (3 seconds)

(0:49) Thanks for the memories (0:50) (1 second)

(0:50) Thanks for the memories (0:51) (1 second)

(0:51) “See, he tastes like you only sweeter” (0:58) (7 seconds)

(1:04) Been looking to the future (1:06) (2 seconds)

(1:07)But my eyesight is going bad (1:10) (3 seconds)

(1:11) And this crystal ball (1:15) (4 seconds)

(1:16) It’s always cloudy except for (except for) (1:19) (3 seconds)

(1:19) When you look into the past (1:22) (3 seconds)

(1:23) One night stand (1:27) (4 seconds)

(1:27) One night stand (1:28) (1 second)

(1:29) One night and one more time (1:31) (2 seconds)

(1:32) Thanks for the memories (1:33) (1 second)

(1:34) Even though they weren’t so great (1:35) (1 second)

(1:36) “He tastes like you, only sweeter” (1:40) (4 seconds)

(1:41) One night yeah and one more time (1:44) (3 seconds)

(1:44) Thanks for the memories (1:45) (1 second)

(1:46) Thanks for the memories (1:47) (1 second)

(1:47) “See, he tastes like you only sweeter” (1:53) (6 seconds)

(1:53) They say I only think in the form of (1:57) (4 seconds)

(1:57) Crunching numbers in hotel rooms (2:02) (5 seconds)

(2:02) Collecting page six lovers (2:05) (3 seconds)

(2:06) Get me out of my mind (2:08) (2 seconds)

(2:09) Get you out of those clothes (2:12) (3 seconds)

(2:12) I’m a liner away from (2:15) (3 seconds)

(2:15) Getting you into the mood (2:18) (3 seconds)

(2:20) One night and one more time (2:22) (2 seconds)

(2:23) Thanks for the memories (2:24) (1 second)

(2:25) Even though they weren’t so great (2:26) (1 second)

(2:27) “He tastes like you only sweeter” (2:31) (4 seconds)

(2:32) One night yeah and one more time (2:35) (3 seconds)

(2:35) Thanks for the memories (2:36) (1 second)

(2:37) Thanks for the memories (2:38) (1 second)

(2:39) “See, he tastes like you only sweeter” (2:45) (6 seconds)

(2:45) One more night, one more time (2:47) (2 seconds)

(2:45) (One more night, one more time) (2:47) (2 seconds)

(2:48) Thanks for the memories (2:49) (1 second)

(2:49) Even though they weren’t so great (2:51) (2 seconds)

(2:51) “He tastes like you only sweeter” (2:55) (4 seconds)

(2:57) One more night yeah, one more time (2:59) (2 seconds)

(2:57) (One more night, one more time) (2:59) (2 seconds)

(3:00) Thanks for the memories (3:01) (1 second)

(3:02) Thanks for the memories (3:03) (1 second)

(3:03) “See, he tastes like you only sweeter” (3:10) (7 seconds)