Tuesday, 28 September 2010
Wednesday, 22 September 2010
Audience Profile Analysis
Q1 What type of lighting do you expect to see in a rock music video?
Yes=11 No=9
Q3 What would you prefer to see in a music video of this genre?
-Amplification
-Disjunction
-Illustrative
Q4 Do you expect to see plenty of close ups of the lead singer?
Yes=15
No=5
Q5 What sort of camera shots do you expect to see?
Q6 What clothing do you expect to see?
Q7 Do you expect to see a lot of cutting between the band and other things in this genre?
Yes= 11
No= 9
Q8 How old are you?
17-19=18
20+=2
Q9 What gender are you?
Male=12
Female=8
Tuesday, 21 September 2010
Genre Conventions
Characteristics:
Alt-rock through much of its history its rejection of the commercialism of mainstream culture had been its defining tribute. The Lyrics in alt-rock songs tend to contain topics of social concern such as depression, drug use and environmentalism; this is not the case for all alt-rock songs though. There is no set musical style for alt-rock but in 1989 The New York Times stated that the genre is “guitar music first of all with guitars that blast out power chords, pick out chiming riffs, buzz with fuzztone and squeal in feedback.
History:
Alternative rock started in the 1980’s when a majority of groups around that time signed to independent record labels, this represented a major break from the futuristic, hyper post punk years of that time. During the 1980’s alt-rock was mainly an underground phenomena. Even though it was considered an underground phenomena occasionally a song would surface and become a commercial hit or would receive praise from mainstream publications such as the Rolling Stone magazine. The underground Alt-rock bands built followings by touring constantly and by performing gigs and releasing many low budget albums. Over the years the Alt-rock bands of old had cemented the groundwork for future Alternative bands making them popular and successful. British alt-rock was different from alt-rock in America as it had a more pop orientated focus. Not many Alt-rock bands from Britain were big hits in the States but through British radio in the 80's gained exposure in Britain and so were successful over here to.
Conventions:
In alt-rock videos there is usually a narrative within the video that either tells a story that follows the lyrics of the song or the story will completely ignore the lyrics and be something random or something that still holds a meaning behind them but not necessarily what the lyrics have to say. As well as the narrative there is also a live a performance of the song by the band lip syncing and playing their instruments. The videos always have many cuts between the actual performance of the song to the narrative which usually stars the band as either portraying themselves or fictional characters.
Below is an example of a Alt-rock video performed by the band Fall Out Boy.
Here we can see a few of the conventions that I have talked about, One such conventions is that there is a performance of the song by the band in the video. Another convention is that the lyrics and the video itself have a meaning, some of the lyrics when put with the video are a way of telling their fans that things change but people don't, this was done as may fans were angry with the band changing from alt-rock/punk rock to a more pop-punk/pop rock band so the video was made to say that yes they had changed genre but they themselves had not changed and that the fans shouldn't be angry with them for changing.
Lyrics Breakdown of “Thanks for the memories” by Fall Out Boy
Key
Green - The time in which the line starts.
Red - The time the line finishes.
Orange - How long the line plays for.
(0:08) I’m gonna make it bend and break (0:10) (2 seconds)
(0:10) (It sent you to me without wings) (0:12) (2 seconds)
(0:11) Say a prayer but let the good times roll (0:14) (3 seconds)
(0:15) In case God doesn’t show (0:18) (3 seconds)
(0:18) (Let the good times roll, good times roll) (0:21) (3 seconds)
(0:20) And I want these words to make things right (0:23) (3 seconds)
(0:23) But it’s the wrongs that make the words come to life (0:27) (4 seconds)
(0:28) “Who does he think he is?” (0:29) (1 second)
(0:29) If that’s the worst you got, better put your fingers back to the keys (0:33) (4 seconds)
(0:33) One night and one more time (0:35) (2 seconds)
(0:36) Thanks for the memories (0:37) (1 second)
(0:38) Even though they weren’t so great (0:39) (1 second)
(0:40) “He tastes like you only sweeter” (0:44) (4 seconds)
(0:45) One night yeah and one more time (0:48) (3 seconds)
(0:49) Thanks for the memories (0:50) (1 second)
(0:50) Thanks for the memories (0:51) (1 second)
(0:51) “See, he tastes like you only sweeter” (0:58) (7 seconds)
(1:04) Been looking to the future (1:06) (2 seconds)
(1:07)But my eyesight is going bad (1:10) (3 seconds)
(1:11) And this crystal ball (1:15) (4 seconds)
(1:16) It’s always cloudy except for (except for) (1:19) (3 seconds)
(1:19) When you look into the past (1:22) (3 seconds)
(1:23) One night stand (1:27) (4 seconds)
(1:27) One night stand (1:28) (1 second)
(1:29) One night and one more time (1:31) (2 seconds)
(1:32) Thanks for the memories (1:33) (1 second)
(1:34) Even though they weren’t so great (1:35) (1 second)
(1:36) “He tastes like you, only sweeter” (1:40) (4 seconds)
(1:41) One night yeah and one more time (1:44) (3 seconds)
(1:44) Thanks for the memories (1:45) (1 second)
(1:46) Thanks for the memories (1:47) (1 second)
(1:47) “See, he tastes like you only sweeter” (1:53) (6 seconds)
(1:53) They say I only think in the form of (1:57) (4 seconds)
(1:57) Crunching numbers in hotel rooms (2:02) (5 seconds)
(2:02) Collecting page six lovers (2:05) (3 seconds)
(2:06) Get me out of my mind (2:08) (2 seconds)
(2:09) Get you out of those clothes (2:12) (3 seconds)
(2:12) I’m a liner away from (2:15) (3 seconds)
(2:15) Getting you into the mood (2:18) (3 seconds)
(2:20) One night and one more time (2:22) (2 seconds)
(2:23) Thanks for the memories (2:24) (1 second)
(2:25) Even though they weren’t so great (2:26) (1 second)
(2:27) “He tastes like you only sweeter” (2:31) (4 seconds)
(2:32) One night yeah and one more time (2:35) (3 seconds)
(2:35) Thanks for the memories (2:36) (1 second)
(2:37) Thanks for the memories (2:38) (1 second)
(2:39) “See, he tastes like you only sweeter” (2:45) (6 seconds)
(2:45) One more night, one more time (2:47) (2 seconds)
(2:45) (One more night, one more time) (2:47) (2 seconds)
(2:48) Thanks for the memories (2:49) (1 second)
(2:49) Even though they weren’t so great (2:51) (2 seconds)
(2:51) “He tastes like you only sweeter” (2:55) (4 seconds)
(2:57) One more night yeah, one more time (2:59) (2 seconds)
(2:57) (One more night, one more time) (2:59) (2 seconds)
(3:00) Thanks for the memories (3:01) (1 second)
(3:02) Thanks for the memories (3:03) (1 second)
(3:03) “See, he tastes like you only sweeter” (3:10) (7 seconds)
Thursday, 16 September 2010
Audience Questionaire Profile
- What type of lighting do you expect to see in a rock music video?
2. Would you expect to see a lot of shots of the band in the video of this genre?
-Amplification
-Illustrative
-Disjunction
5. What sort of camera shots do you expect to see? Please explain.
8. How old are you?
9. What is your gender?
Advert Analysis
First thing that I pick up on with this advert is that the title is “keep calm and carry on”. The picture depicts the band in a situation where they are adhering to the title and not doing anything to get out of the water. They are just sitting there eating what looks to be breakfast and not bothering to notice the surroundings. The actual writing about the album is written in white and placed over the water so that it stands out better to the audience. The general colour tone seems to be dark as the band are dressed in dark clothes, the sky is grey and the only thing in bright colour is the table with the food on. This could have been done to grab the audience’s attention as they search for meaning into the “keep calm and carry on” title.
The band are all looking towards the camera, as though they are looking directly at the viewer. This probably to make it so that the viewer sees the band first and is instantly able to recognise them. They would proceed to analyse the images that they could see, and also look for text that would inform them about the purpose of this advert. This would be the text explaining that they are releasing a new album on the 16th of November.
The main image of the adverts attracts our attention simply because of how random it is. The band probably intended this as a way of keeping our attention as we try to work out the links between the image and the album. The white text seen underneath the band, serves to stand out to us while we are looking for information. It helps us find it quicker because it is white and stands out against the blue sea of the background image.
Wednesday, 15 September 2010
Nine Frame Analysis
No1: 0:18
This shot consists of a crowd at a concert, being made up of cardboard cut outs and real people. This shows the beginning of the narrative; (the narrative shows their rise to fame via certain situations that are usually shown with fame.) At one point in the video a member of the band pulls out a phone and plays a sound, the actual songs start is then played when he presses play.
No2: 0:20
This scene is shot at night and therefore dark, showing a crowd of real people crowding round a sports car. Another member of the band is scene walking towards the car ignoring all of his “fans” and getting in. The scene continues the rise to fame theme as fast cars are usually something that come with fame and fortune.
No3: 0:29
The next scene is a dark scene with a spotlight centered on the band in a recording studio. The band are recording with another huge star (shown to be a hip-hop producer.) This continues the narrative, as collaborations are something else that famous singers get to do. The scene is also reminiscent of stereotypes pertaining to underground cultures such as rap and hip-hop.
No4: 1:38
The next scene shows the band in hotel room having a wild party. The lighting in the scene is bright showing a posh hotel suite and the band playing at various points in the room. The narrative is continuing as rock stars are famed for throwing wild parties in hotels and breaking things.
No5: 1:49
The next scene shows one of the band members at a modeling shoot. The scene is darkened with the lights focused on the model. The narrative is continued in the way that some stars, when they gain enough popularity, get to go too a photo-shoot. The scene also is based upon a real life event involving one of the guitarists.
No6: 2:14
The next scene is a rip off of the playboy mansion, which is another thing that famous people get to do as they gain fame. The scene is set at night and dark with all the light coming from artificial lights around a pool. It shows various members of the band chatting to numerous pretty women around the pool with one of them appearing on a magazine after this scene.
No7: 3:03
The next scene is set a funeral which everyone is wearing black and red apart from a few people e.g. spacemen and others. The scene is shot in colour as opposed to a dull setting. This seems to represent the end of their fame and fortune adventure. A few people in the crowd are actually people from previous FOB videos, such as antler boy from "Sugar, we're going down". Also certain celebrities such as Seth Green appear as well.
No8: 3:21
The next scene is of a guitarist playing a solo upon a casket. This is the final part of their rise to fame and is almost a tribute to the dead guitar player. The scene is shot at the funeral and is still bright and cheerful which doesn’t suit a funeral at all. This scene seems to be taken from either a Guns 'N Roses video or Avenged Sevenfold video who have both done a scene with someone playing guitar on top of a casket.
No9: 3:33
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