First thing that I pick up on with this advert is that the title is “keep calm and carry on”. The picture depicts the band in a situation where they are adhering to the title and not doing anything to get out of the water. They are just sitting there eating what looks to be breakfast and not bothering to notice the surroundings. The actual writing about the album is written in white and placed over the water so that it stands out better to the audience. The general colour tone seems to be dark as the band are dressed in dark clothes, the sky is grey and the only thing in bright colour is the table with the food on. This could have been done to grab the audience’s attention as they search for meaning into the “keep calm and carry on” title.
The band are all looking towards the camera, as though they are looking directly at the viewer. This probably to make it so that the viewer sees the band first and is instantly able to recognise them. They would proceed to analyse the images that they could see, and also look for text that would inform them about the purpose of this advert. This would be the text explaining that they are releasing a new album on the 16th of November.
The main image of the adverts attracts our attention simply because of how random it is. The band probably intended this as a way of keeping our attention as we try to work out the links between the image and the album. The white text seen underneath the band, serves to stand out to us while we are looking for information. It helps us find it quicker because it is white and stands out against the blue sea of the background image.
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